RAIDO is a rune. Runes are the letters of an ancient Germanic-Etruscan alphabet, the Futhark, used in the first centuries of the Christian era.

It is composed of 24 runes, each one been an ideographic symbol 
representing a cosmological power. To write a rune is to invoke the force for which it stands.
RAIDO is the rune of travel. It brings good fortune and protection to the wanderer. It also represents the journey of life.
Runes were traditionally carved on hard material like stone, wood or metal, which explains their angular form. This is why 
RAIDO’s logo is engraved on a metal stone shaped button.
RAIDO’s lining design is a combination of 5 good fortune runes, a process called binding runes.