Founders
Raido’s founder and CEO is the Italian eclectic and cosmopolitan Cecilia Giorgi. She worked with some of the world’s most noteworthy luggage companies and is combining her experiences and expertise into launching Raido Luggage.
Raido's engineer is the Florentine renowned designer Roberto Laus, who’s fathered some of the most elegant and famous international brand luggage collections over the past 30 years.
Principles
This is the spirit that drives our work
RAIDO is a rune. Runes are the letters of an ancient Germanic-Etruscan alphabet,
the Futhark, used in the first centuries of the Christian era.
It is composed of 24 runes, each one been an ideographic symbol representing a cosmological power. To write a rune is to invoke the force for which it stands.
RAIDO is the rune of travel. It brings good fortune and protection to the wanderer. It also represents the journey of life.
Runes were traditionally carved on hard material like stone,
wood or metal, which explains their angular form.
This is why RAIDO’s logo is engraved on a metal stone shaped button.
RAIDO’s lining design is a combination of 5 good fortune runes,
a process called binding runes.